1. The
goal of the marketing logistics system should be to provide ___?
(1) a targeted level of promotional support.
(2) a targeted level of customer service at the least cost.
(3) a targeted level of transportation expense ratio.
(4) a targeted level of field support.
(5) None of these
2. The practice of going after a large share of a smaller market or subsets of a few markets is called-
(1) undifferentiated marketing
(2) differentiated marketing
(3) concentrated marketing
(4) turbo marketing
(5) None of these
3. ____ has the advantage of being high in selectivity; low cost, immediacy, and interactive capabilities?
(1) a targeted level of promotional support.
(2) a targeted level of customer service at the least cost.
(3) a targeted level of transportation expense ratio.
(4) a targeted level of field support.
(5) None of these
2. The practice of going after a large share of a smaller market or subsets of a few markets is called-
(1) undifferentiated marketing
(2) differentiated marketing
(3) concentrated marketing
(4) turbo marketing
(5) None of these
3. ____ has the advantage of being high in selectivity; low cost, immediacy, and interactive capabilities?
(1) Direct Mail (2) Outdoor
(3) Online (4) Radio
(5) None of these
4. Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. ____includes practices such as falsely advertising “factory” or “wholesale” prices or a large price reduction from a phony high retail price?
(1) Deceptive promotion (2) Deceptive packaging
(3) Deceptive pricing (4) Deceptive cost structure
(5) None of these
5. Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of sales forces structure?
(1) Territorial sales force (2) Product sales force
(3) Customer sales force (4) Hybrid sales force
(5) None of these
6. Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?
(1) Affordable method
(2) Percentage-of-Sales method
(3) Competitive-and-parity method
(4) Objective -and-task method
(5) None of these
7. ____is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.
(1) Idea generation
(2) Concept development & testing
(3) Idea screening
(4) Brainstorming
(5) None of these
8. Referral means-
(1) Sales person
(2) all customers
(3) lead provided by operation staff
(4) calling the existing purchasers
(5) all purchasers
9. USP of a product/ service means?
(1) Unique Selling Practices
(2) Uniform Selling Practices
(3) United Sales Persons
(4) Unique Selling Proposition
(5) Useful Sales Person
10. The meaning of ‘conversation’ in terms of sales is
(1) Designing new products
(2) converting purchaser into sellers
(3) converting sellers into purchasers
(4) converting perspective customers into purchasers
(5) conversion of religion
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1
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2
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2
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3
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3
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3
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4
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3
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5
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1
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6
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3
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7
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3
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8
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3
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9
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4
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10
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4
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